Growth Marketing Specialist

About the Role:

As a Growth Marketing Specialist, you will plan and execute integrated marketing campaigns across paid media, web, content, email, and digital channels, with a strong focus on lead generation, conversion, and measurable business outcomes. You'll own HubSpot, paid campaigns, SEO, and marketing automation day to day, using data and AI tools to work efficiently and scale what works. This is a hands-on, commercially minded role for someone who's comfortable across the full B2B SaaS marketing stack and wants to see initiatives through from plan to measurable results. Success in this role means the delivery of high-quality, data-driven marketing initiatives that contribute directly to business growth.

Key Responsibilities:

• Plan, execute, and optimize integrated marketing campaigns across paid media, web, content, email, and digital channels.
• Manage and optimize Google Ads and LinkedIn Ads campaigns to improve campaign performance, lead quality, and return on investment.
• Manage and optimize HubSpot Marketing Hub, including CRM management, workflows, lead lifecycle management, reporting, and marketing automation.
• Build and optimize landing pages, forms, and website content using WordPress, with a focus on improving user experience and conversion rates.
• Manage website content and support ongoing improvements to website performance and usability.
• Develop and execute SEO initiatives to improve organic visibility, website traffic, and search performance.
• Support AI Search Optimization (AEO/GEO) initiatives to improve visibility across AI-powered search platforms.
• Use AI tools to support research, content creation, campaign execution, and marketing productivity while maintaining a high standard of quality.
• Produce marketing content including blogs, customer stories, case studies, landing pages, newsletters, and thought leadership content.
• Develop and maintain marketing automation workflows to improve operational efficiency and reduce manual processes.
• Manage marketing tracking, attribution, dashboards, and reporting using Google Analytics 4, Google Tag Manager, and Google Search Console.
• Support Account-Based Marketing (ABM) initiatives through audience segmentation, campaign execution, and lead nurturing.
• Collaborate closely with Sales, Product, and Customer Success teams to ensure marketing initiatives align with business objectives.
• Evaluate emerging marketing technologies, AI tools, and automation opportunities that can improve marketing effectiveness and scalability.

Experience and Qualifications:

• 5+ years' experience in B2B SaaS or technology marketing.
• Strong hands-on experience with HubSpot Marketing Hub, including CRM management, automation, reporting, and lead lifecycle management.
• Experience managing Google Ads and LinkedIn Ads campaigns.
• Strong understanding of digital marketing, lead generation, and campaign optimization.
• Experience using Google Analytics 4, Google Tag Manager, and Google Search Console.
• Experience managing WordPress websites and landing pages.
• Good understanding of SEO principles and website optimization.
• Experience using AI tools to improve marketing productivity, content creation, and campaign execution.
• Strong analytical, problem-solving, and data interpretation skills.
• Excellent written and verbal communication skills.
• Ability to manage multiple projects, prioritize effectively, and work independently.
• Commercial mindset with a focus on measurable business outcomes.
• Curious, adaptable, and motivated to learn new technologies and marketing approaches.

Nice to Have:

• Experience with marketing automation platforms such as n8n, Make, or Zapier.
• Experience with APIs, webhooks, or marketing system integrations.
• Experience with Account-Based Marketing (ABM).
• Experience with Conversion Rate Optimization (CRO) and A/B testing.
• Experience with AI Search Optimization (AEO/GEO).
• Basic HTML/CSS knowledge.
• Experience working within public sector, government, or enterprise SaaS environments.
• Experience developing executive-level marketing dashboards and attribution reporting.